Stigmatic Disapproval.
MySpace Shunned by Advertising Panel:
It seems that all the negative pub surrounding MySpace may affect advertising revenues…
A panel of six executives from major advertisers and ad agencies cast stigmatic disapproval on the popular social networking site MySpace when they met Monday for the �Revolution in Television� discussion hosted by the Advertising Research Foundation in New York. The representatives all stated that they refrain from advertising on the site, and specifically pointed to MySpace�s range of objectionable user-generated content, as well as its recent storm of negative publicity regarding the activity of pedophiles using the site as a tool for sexual predation.
The �Revolution in Television� panelists were David Cohen, executive VP for Universal McCann Interactive; Dawn Hudson, president and CEO of Pepsi-Cola North America; Giovanni Fabris, VP and international media director of McDonald�s; Randy Falco, president and COO, NBC Universal Television Group; Paul Alexander, Campbell�s Soup Company VP of global advertising; and Tony Pace, Subway Franchise Association SVP and CMO.
Not just disapproval, stigmatic disapproval.
I guess for now MySpace users will still have to put up with annoying flash ads of dating sites and cell phone ringtones.
In the meantime try and work in the phrase “stigmatic disapproval” into your everyday conversation. I know I will. :-D
Tags: advertising, MySpaceRelated Stories
POSTED IN: Media
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